Adidas and Bugatti Collaborate on Limited-Edition Soccer Shoes with Digital Twins



Luxury carmaker Bugatti and shoe giant Adidas have partnered to auction a limited-edition football shoe, which will come with a digital twin.

According to the announcement, the two companies have joined hands to create “a stunning, limited edition football boot.”

The so-called ‘adidas X Crazyfast Bugatti’ is engineered for speed and lightness, the companies said, finished with “a number of bespoke Bugatti design flourishes.”

Only 99 pairs will ever be in existence.

The shoes will be auctioned through the adidas Collect Web 3 platform from November 8 through November 11, the announcement said, adding that,

“Afterwards all winners receive an exclusive digital shoebox which can be redeemed, from November 13th onwards, via adidas Collect for the complementary physical pair and digital twin.”

The auction will be conducted using crypto, but interested buyers will be able to use fiat currency via crypto payments infrastructure firm MoonPay.

The “boots” are set to be unveiled for the first time this month, on pitch, exclusively by footballers Rafael Leao and Karim Benzema.

‘Rare and Sought-after’

The adidas X Crazyfast Bugatti shoe is decorated on the side with two phrases: “Impossible is Nothing” and “Create the Incomparable.”

The former represents adidas’ pursuit of performance, and the latter Bugatti’s commitment to producing hyper sports cars that “consistently set the benchmark.”

The insignia Ettore Bugatti is also included: it repeats across the rear three-quarters of the shoe, honouring the founder.

The companies argued that,

“As with every Bugatti, they will remain rare and sought after by devoted collectors for years to come.”

Each pair will be delivered in a unique box, said the announcement, with an exterior design inspired by weaves of carbon fiber. This is the strong but lightweight material used for the construction of most Bugatti hyper sports cars.

When Shoe Meets Car

The adidas X Crazyfast Bugatti collection is built around the X Crazyfast laced boot, the announcement said. It is created for speed and with a ‘Form Follows Performance’ design philosophy.

The companies went deeper into explaining the design, stating that “the focal point of the X Crazyfast boot is adidas’s innovative Speedframe sole plate technology.” This creates a structure that is as light as possible and provides a rigid plate for fast acceleration.

Next, it features the Aerocage innovation and Aeropacity Speedskin: one is an engineered lining that hugs the mid-foot, and the other is a single-layer breathable monomesh. Both help to provide stability, support, and speed.

“The carbon fiber inlay in the boot’s tooling replicates the carbon fiber used on the car.”

The structure of the shoe’s monomesh material includes “a recognizable flash of Bugatti Blue,” inspired by the color of early Bugatti Grand Prix cars.

Limited editions of physical products paired with digital assets (phygitals) are becoming increasingly popular.


Post a Comment

Previous Post Next Post